About the project
On the occasion of the European Football Championship 2016 in France, I designed an EM package in my practical semester. This has been sent to customers and friends of the Schwarz Gruppe Design Agency. In addition to the design (conception/layout) and the content, I was also able to take care of the final draft of all files and the shipment of the finished package.
The main component of the package was a DIN A1 game plan arranged in a circular format. On this you can find all the dates for the seasons, stadiums, teams, and you have room for the results of the final round. In addition to the poster, a mini game plan for the wallet was developed and a DIN A4 sheet with 12 stickers. On each sticker you can see different stadiums as icons. In addition to the package, a hashtag campaign was developed, which ran over the duration of the European Championship. As a result, all images posted with the Hashtag #WOWNOWEM16 on Facebook, Instagram, or Twitter were displayed on the Schwarz Gruppe Design website in the slider. This allowed everyone who had a special moment during the European Championship to let the others participate in this moment.
The prepared project can be viewed on the website of the Schwarzgroup Design Agency under the following link: http://www.schwarz-gruppe.de/projekte/em-package-2016/